Envisioning a World Transformed was a yearly event with presentations and demonstrations to help people be more conscious of the environment, lead more eco-friendly lives, and understand ways in which we can make a difference in our urban communitie.
The desired imagery for this event needed to invoke something urban and natural, but some stakeholders had differing aesthetic visions for what that could be. After several iterations of different graphics, a plant growing out of a tin can, in a soft, watercolor aesthetic, worked to satisfy all parties and was quite beautiful and fun.