Greenheart was previously known as CCI, operating cultural exchange programs, but had various other programs called Greenheart Travel and Greenheart Shop. CCI became CCI Greenheart in an effort to align all of the programs under one organization. As part of the Marketing team, we strategized on creating one strong name and identity for the organization that made sense given the programs, and CCI Greenheart became Greenheart International, with divisions named Greenheart Exchange, Greenheart Travel, and Greenheart Shop. I designed the identity for the organization which included a logo lockup for each division, and collateral for the organization shown here.
For Greenheart’s 30 Year anniversary, we made some updates to reflect a global, personal (with painting), and classy look.